DM Templates

Copy / paste outreach for wedding photographers. Pre-launch tool — replace placeholders like [name], [city], [link] before sending.

First touch — Instagram engagement comment

Comment

Audience: Couple who just posted an engagement photo on Instagram or Threads

Congrats!! 💍 If you're still looking for a photographer, I've got an unreleased portfolio from last season I'd love to share. Reach out if you're curious — no pressure 💛

First touch — direct DM

Audience: Newly engaged couple, found via hashtag or recently engaged feed

Hi [name]! Just saw your engagement post — congrats! 🎉 I'm a wedding photographer based in [city]. Here are 3 recent weddings I shot: [link]. I still have a few dates open for [season] — happy to chat anytime, no pressure!

Friend / sibling referral

Audience: Sister, friend, or close family who announced the engagement on behalf of the couple

Hey! Saw [sister's name]'s engagement announcement — so happy for them 🎉 If they're still picking a wedding photographer, would you mind passing along my IG? Here's my latest portfolio: [link]. Totally fine if they've already booked someone — just thought I'd ask 💛

Vendor partner intro (planner, florist, venue)

Audience: Wedding planner, florist, or venue manager you want on your referral network

Hi [name]! I'm a wedding photographer based in [city] and I love what you've been doing at [their business]. I'd love to be on your preferred vendor list — here are my last 3 weddings: [link]. Happy to grab a coffee or jump on a 15-min call whenever works for you.

Bride's mom outreach

Audience: Mother of the bride who posted a proud announcement on her own feed

Hi [mom's name]! Saw your beautiful post about [daughter's name]'s engagement 🎉 Congrats to the whole family! If she's still picking a wedding photographer, I'd love to be considered. Here's my recent work in [city]: [link]. Totally understand if it's not the right fit — just wanted to reach out 💛

Re-engagement after no reply

Audience: Couple you DM'd 7-14 days ago who didn't reply

Hey [name] — bumping this up in case you missed it. Totally get if timing was off or you've already booked. I just released a small portfolio from this spring I thought you might enjoy: [link]. Either way, wishing you the best with planning! 💛

Soft close — Calendly invite

Audience: Couple who replied positively but hasn't booked a call yet

Glad we connected, [name]! If you want to chat for 15 min on a call to see if we're a good fit, here's my Calendly: [link]. Otherwise, totally fine — wishing you the absolute best with everything! 💛

Replace placeholders before sending: [name], [city], [link], [season], [sister's name], [mom's name], [daughter's name], [their business].