What is a "signal" in ByPath?

A signal is a publicly-posted social-media moment that suggests the author is about to buy something — even if they didn't explicitly say so.

Examples of signals:

• "Just got the keys to our new place 🔑" — signal for interior designers, movers, kitchen remodelers

• "We closed our $2M seed round" — signal for fractional CFOs, RevOps consultants, HR advisors

• "He said YES 💍" — signal for wedding photographers, venues, planners

What is NOT a signal: "Looking for a contractor" (this almost never happens publicly) or "Best interior designer in Dubai?" (super rare).

Real signals are indirect — people post about their life events, not their shopping intent. ByPath translates seller-voice ("I sell X") into buyer-voice ("They just had life event Y") and surfaces matching posts.