Why we surface indirect signals

On public social media, almost nobody writes "I am looking to buy X right now". People post about THEIR life — moving, getting engaged, raising funding, opening offices.

These life events ARE the buying triggers. A person who just got the keys to a new home will buy a couch, hire a designer, get curtains, order kitchen reno. They just won't announce it as a purchase intent.

ByPath's entire value is translating seller-voice into buyer-voice:

• You say: "I sell kitchen renovation"

• We look for: "Got the keys 🔑 empty kitchen needs love"

If we only matched direct intent ("looking for X"), you'd get 1-2 posts per month. With indirect signals, you get 5-50 per week.

The cost: you have to send warm, contextual messages — not "buy my kitchen". We give you AI DM-drafts to start.