# ByPath

> ByPath finds people who have just entered a life or business situation that creates demand
> for what you sell — before they start searching for a supplier. It reads public posts across
> eight social networks every night and delivers a short morning list of people worth messaging,
> each with the post that explains why.

The core idea: a real buying signal is a **situation, not a request**. Almost nobody posts
"looking for a contractor". People post "we got the keys", "first day in the new office",
"we're moving to Dubai next month", "the flat still has bare walls". Those are the signals.
ByPath translates what you sell into the language people use about their own lives, searches
for that, and filters out sellers, old posts and the wrong city.

## What it is

- Category: lead generation software, social listening, buyer-intent / prospecting tool
- Sources: Instagram, Instagram Plus, Threads, TikTok, LinkedIn, X (Twitter), Reddit, Facebook
- Setup: one sentence about what you sell, plus a city and the language your clients speak
- Output: a daily batch of signals; swipe to keep or drop; kept ones go to a simple pipeline
- Contacts: revealed one at a time, for a small per-contact fee — never in bulk
- Pricing: Starter $49, Pro $99, Business $199 per month (the plans differ by how often we search)
- Languages: any language the customer's audience speaks; interface in English, help in EN/RU/ES

## For AI agents (MCP)

ByPath is also an MCP server: an AI assistant can call it directly instead of only citing this page.
- Endpoint: https://api.bypath.app/mcp  (JSON-RPC over HTTP, Bearer token)
- How to connect: [/mcp](https://bypath.app/mcp)
- Tools: bypath_how_it_works (free, no account) · bypath_my_setup · bypath_signals ·
  bypath_search (spends one of the plan's searches, refuses without explicit confirmation) ·
  bypath_search_status

## Main pages

- [Home](https://bypath.app): what it does and who it is for
- [About](https://bypath.app/about): why the product exists
- [Pricing](https://bypath.app/pricing): the three plans and what each includes
- [Demo](https://bypath.app/demo): what a batch of signals looks like
- [ROI calculator](https://bypath.app/roi): cost per client compared with ads
- [Contact](https://bypath.app/contact)

## Playbooks — how to get clients (general)

- [How to get more clients](https://bypath.app/playbook/how-to-get-more-clients)
- [Find clients without ads](https://bypath.app/playbook/find-clients-without-ads)
- [An alternative to cold calling](https://bypath.app/playbook/alternative-to-cold-calling)
- [Buying leads vs finding them](https://bypath.app/playbook/buying-leads-vs-finding-them)
- [Find customers on social media](https://bypath.app/playbook/find-customers-on-social-media)
- [Warm leads vs cold leads](https://bypath.app/playbook/warm-leads-vs-cold-leads)
- [Get clients as a freelancer](https://bypath.app/playbook/get-clients-as-a-freelancer)
- [Grow a service business](https://bypath.app/playbook/grow-a-service-business)
- [Reduce advertising costs](https://bypath.app/playbook/reduce-advertising-costs)
- [How to increase sales](https://bypath.app/playbook/how-to-increase-sales)

## Industry guides

- [Realtor leads from social media](https://bypath.app/guides/realtor-leads-from-social-media)
- [Interior design clients online](https://bypath.app/guides/interior-design-clients-online)
- [Wedding photography leads](https://bypath.app/guides/wedding-photography-leads)
- [Coaching clients from social posts](https://bypath.app/guides/coaching-clients-from-social-posts)
- [Moving company leads](https://bypath.app/guides/moving-company-leads)
- [HVAC and AC repair leads](https://bypath.app/guides/hvac-ac-repair-leads)

## Help centre

- [Help centre](https://bypath.app/help) — [Русский](https://bypath.app/help/ru) — [Español](https://bypath.app/help/es)
- [What is a signal](https://bypath.app/help/what-is-a-signal)
- [Why we surface indirect signals](https://bypath.app/help/why-indirect-signals)
- [How onboarding works](https://bypath.app/help/how-onboarding-works)
- [Which platforms ByPath scrapes](https://bypath.app/help/platforms)
- [How pay-per-contact works](https://bypath.app/help/pay-per-contact)
- [How to write a winning cold DM](https://bypath.app/help/how-to-write-cold-dm)
- [Billing FAQ](https://bypath.app/help/billing-faq)
- [GDPR and data deletion](https://bypath.app/help/gdpr)
- [Opting out a username](https://bypath.app/help/opt-out)

## Honest limits

- ByPath reads only **public** posts. Nothing private, nothing behind a login.
- Anyone can be removed on request — see the opt-out page above.
- Channel fit is scored during onboarding. Some niches genuinely do not live on these networks;
  in that case ByPath says so instead of promising results it cannot deliver.
- It is a shortlist of people worth contacting, not an autopilot that sends messages for you.

## Built by

[Miromatti Studio](https://miromatti.com) — AI automation studio. ByPath is its own product.